Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets. This process is often undertaken without proper planning and preparation, and suddenly companies are left wondering whether they should sign a detailed distribution agreement or forego it entirely and work without a written agreement. Read the full article which was published in Status – the Magazine for Strategic and Managerial Thinking in this link .
B2B Digital Marketing
Tips for Acquiring Mailing Lists for B2B Software Outreach
Intrםduction Acquiring accurate and up-to-date mailing lists is crucial for successful B2B software outreach campaigns. It allows you to reach a targeted audience and personalize
Ori Ainy
June 12, 2023
This Post Has One Comment
Very true for the local distributor.
It’s even more difficult for the customers who bought a solution and suddenly get no interest from the IT company and sometime no support, simply because a board decision stated to “close down” a market