Financing your global marketing activities

Preparing marketing plans for the purpose of obtaining funding for your international sales

How much funding do you need for your international marketing efforts?

Taking your first few steps to develop markets abroad in order to compete internationally requires a certain amount of investment. It is important not only to estimate the amount of capital required to execute your plans, but also to secure sufficient funding.

There are several different available funding channels from which you can choose, whether local or foreign governmental funds and grants, private investors, or venture capital funds.

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What is required when applying for funding of any type?

  • Choosing the most suitable funding channel
  • Developing a business plan
  • Writing an executive summary
  • Preparing and conducting investor presentations
  • Preparing and submitting marketing plans and grant applications, including to “Smart Money”, Shlav, The Office of the Chief Scientist or to the European research and innovation grants such as Horizon 2020

Why should you do it?

  • Obtain funding from the best channels
  • Marketing plan preparation adapted to the “Smart Money” program
  • Stand out among your business competitors when conducting presentations to investors
  • Increase your chance of impressing the potential investors and financing authorities
  • Raise your company’s business value
  • Match your budget with your marketing goals

Financing your global marketing activities FAQ

We Have Great Answers

Yes. Actually, they are meant to fund only marketing and sales activities in global markets.

Any foreign market, however you need to focus only in one country/territory in the case of “Smart Money” or up to two markets in the case of Shlav.

Smart Money is for companies with a yearly export of at least ILS 1,000,000 or ILS 400,000 if their total turnover is beyond ILS 10 Million.

Shlav on the other hand is for smaller companies and requires no export at all or a total export which does not exceed ILS 1,000,000 and as long as their total yearly turnover is at least ILS 500,000.

In addition, the maximum recognized budget by “Smart Money” is typically ILS 1,000,000 while the one from Shalv is only ILS 400,000. Both programs provide 50% funding from the total approved budget.

You may find more information by following this link for “Smart Money and this link for Shlav.

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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

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