Beam Global’s Fireside Chat Series – Twik

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How this company, that has developed a cloud solution which is taking personalization to the extreme, handled their product-market fit process and why eventually did they develop two different sales channels and go-to-market strategies.

Watch this interview of Beam Global’s Fireside Chat Series, where CEOs share secrets of global B2B software marketing – with Roi Sorezki, CEO and founder of Twik. Hear how they have revolutionized the personalization and Conversion Rate Optimization industry.

Learn the process of Product – Market Fit (or as a matter of fact, Product- Price- Market Fit) that they have carefully conducted and how eventually this ended up in segmenting the market into two customer types with different sales channels.

Hear the type of channel partners that they are looking for and learn what might be the consequences when a small startup is trying to sell to large enterprises and how the investment stage might impact this process.

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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.


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