About Beam Global
Beam Global, a B2B global marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international go to market strategy and provides sales execution services.
Ranging from small to medium-size companies, Beam Global’s clients include:
completed product development and wish to launch their product;
or are still developing a product.
B2B Software Companies
Ori Ainy – Beam Global
Ori advises B2B high-tech and software companies and startups on international go to market strategy and provides sales execution services.
Guided by his conviction and experience that even small and medium businesses with limited resources can become successful, Ori’s goal is to steer his clients toward global development.
While the international sales arena offers vast growth opportunities for small businesses, it also poses certain risks and obstacles.
Drawing on more than 20 years of experience in executive marketing, sales and business
development positions and marketing consultancy at B2B high-tech companies, Ori guides startups and small to medium companies as they take their first steps in penetrating and expanding to global markets. With proven results in international sales, Ori believes that learning from others’ mistakes is a smart way to start.
Having formed a global network of contacts throughout the B2B software industry, Ori utilizes these contacts to help his clients establish their own network of distributors and find reliable business partners, while also saving precious time and resources.
Over the years Ori has expanded his international business development expertise by establishing
proven strategic marketing procedures and techniques that have opened up new marketing
channels, providing his clients with diverse business opportunities for penetrating new markets.
Collaboration with the ecosystem
Ori consults and lectures on international marketing on behalf of the Israeli Export Institute, which has recently published his guidebook “Taking Your First Steps in Export.”
He additionally consults for the Foreign Trade Administration and for the Division for Small and Medium Businesses – both part of Israel’s Ministry of Economy, reviewing marketing plans and assisting companies in planning and implementing international marketing strategies.
Ori has formed a professional forum, which gathers thought leaders and experts in the field of international B2B marketing and sales and together with him share valuable tips and best practices for tech companies expanding globally.
Ori collaborates with the startup ecosystem by lecturing at MindCET, an EdTech innovation center, by acting as a mentor and judge at MassChallenge accelerator startups evaluation panels and by providing guest lectures at the Technology Marketing Department in Sapir College
A new framework that Ori has put together is “Beam Global’s Fireside Chat Series”, where CEOs share secrets of global B2B software marketing. In these interviews, CEOs and founders of top B2B software companies and startups, which have made their breakthrough to global markets, share their challenges, go-to-market strategies, and tips.
Meet Our Clients
we had success together
Working with Ori was truly a pleasure! His invaluable insights on international marketing, sales and business development pertaining to the innovative e-paper print management system were extremely helpful to our company. Ori provided highly professional service, and met all of our deadlines, despite various constraints from our end. Ori additionally assisted us in establishing a solid marketing plan; obtaining funding; penetrating the U.S market; closing our first sale in India; and recruiting top distributors in Europe.
Through his professional approach, Ori devised and implemented a marketing strategy and marketing plan tailored to our organization, and which was also relevant to our international target markets.
Guiding us through our initial but critical international marketing steps, Ori was able to recruit esteemed thought leaders in the field and lead the signing of distribution agreements with business partners. He also implemented innovative marketing and sales techniques that were suited to our company, as we transitioned from local to global activity.
Shortly after Ori began working with Idea he quickly understood the nature of the market in which Idea operates, its complexity, and how its competitors operate. Drawing upon the company’s advantages, Ori was able to devise an international marketing plan tailored to our budget, to the company’s field of operation, and its groundbreaking archiving management technology.Ori created an international marketing and sales infrastructure that enabled us, as a company just entering the global markets, to successfully compete in the industry with large and well-established enterprises. While establishing a network of distributors in Europe, Ori positioned us perfectly for penetrating European markets.
TriggerPlus has contracted the services of Beam Global, managed by Ori Ainy, to replicate its local market success with its event management system in the international markets.
As our go-to-market strategy is to extend our presence via channel partners, we’ve opted for Beam Global distributor recruitment program, based on Ori’s expertise in recruiting B2B software distributors globally as well as continuous channel management.
Ori has located for us potential distributors of high quality, introduced our offering professionally and with his assistance we are starting to sign distributorship agreements.
Beam Global has been contracted to prepare a marketing plan for the company. During his work, Ori has conducted a thorough research and prepared a comprehensive market review, including its size, trends and competitors.
Ori has analyzed our strengths and weaknesses compared to the competitors and positioned Diuk in the international marketplace and with respect to different territories and countries.
Ori has devised a marketing strategy and a working plan for the next years, which has been accepted by our management.
I’d like to mention, Ori’s commitment and professionalism throughout the entire work process.
Ori cooperated very well with the team now and has prepared and presented his work clearly and intelligently.
Ori has been of great help to us. To begin with, he has fully understood all our inherent business aspects and thereafter wisely guided us how to word and what to stress in our funding application. He was available throughout all the application process and did everything to help us submit the application on time. And indeed, we have obtained the funding! Thank you!
Ori Ainy from Beam Global fully understands the complexity and challenges of international sales. As our marketing consultant, Ori has helped us to consolidate our products and sales channels strategy of our new technology. Given the market data and mapping of key market players, Beam Global has decoded our global go-to-market strategy.